So between the top (preceding) page and this one have topline facts then summary sentence and green buttons as below which lead to the two 'activity' pages. Poss include good source breakdown of average UK carbon footprint. (But if need to, say complex and sources vary between x and y. Poss link to decent calculator.
What can I add that's useful? e.g. hover or reveal buttons so people can choose a set of actions to make certain reductions to their carbon footprint. e.g. check and work on UK average of 15 tonnes.
DON'T LIKE - SWITCH TO ABSOLUTES IN KGS WITH CAVEAT OF 'LOW START POINT/SOME WILL ALREADY BE LOWER SO CAN'T SAVE AS MUCH. USE THE GOOD AND ROBUST ONES ONLY.
How much do you think the following actions could reduce your carbon footprint? 5%? 10%? 20% 30%?
Have 4 sets of seemingly easy changes across transport, home etc. when click reveal which is 5/10/20/30% like with the A1-A6 pages. On each sub page can then add a bit of detail such as, for insulation one, 'this applies if your start point is an older building with low insulation. It is estimated that 80% of the buildings that will exist in 2050 - when the UK target to__ - is the current existing buildings, so improving, or 'retrofitting' existing buildings will be needed to make big reductions in building energy use.
And have a 'back to x' button then change layout to 'no header/footer'
Guess end with whole listing of potential carbon savings from diffrent actions like in countdown game.
Switch from beef/lamb to pork/chicken, take 5 not 10 minute showers & drive efficiently
Go meat free, drive 20% slower on motorway...